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EYE-catching ... lingerie should be bought to suit the wearer.

LINGERIE shopping for women can be a daunting task at the best of times - and that's when they're shopping for themselves.

In this Sept. 26, 2008, file photo, Victoria Beckham attends a "Beckham Signature" fragrance launch event at Macy's in New York. (AP Photo/Evan Agostini, file)

ROME (AP) — Underwear ads apparently run in the family.

Sexy, fun and functional thongs, underwear, panties and knickers

"I am commando girl. Why in the world would you want a little thing up your butt when you can go free?" Indeed, why would you? So said American Idol winner Kelly Clarkson after beating out the competition, and then added that she had gone without ...

Make Me a Supermodel reveals bread down models' Y-fronts is the secret to a perfect bulge

IN the no carbs world of modelling, it comes as a shock that a piece a bread is so vital to a man in underwear.

Underwear & Sex
Underwear & Sex

Remember the male underwear your dad used to wear? Plain white men's briefs, or, at best, basic boxers for the edgy dad. Ever since Marky Mark made them a fashion statement, men's underwear has entered the realm of must have apparel accessory.

Leather underwear for cold winter months

It may be cold outside but a German designer has come up with an alternative to thermals - a collection of sexy leather lingerie.

Going bust: The bra that's worth £3m

Most of us will be taking stock of the credit crunch and gearing up for a looming recession. But for those still miraculously immune to the financial downturn you could do far worse than invest in this jewel-encrusted bra worth a staggering £3mill...

Vans Girls Introduce Sleepwear and Underwear

I will be the first to admit that I do not know much about this brand and its stature with young girls. Reading about the Vans Girls’ team, it appears that most of the young women are in their early twenties, which means we do not travel in the sa...

Eco-Fashion Month: Eco-Underwear

You're probably thinking that eco-underwear means fashioning a pair of briefs out of bamboo leaves and grass, but eco-underwear has come a long way since the days of Tarzan and Jane.

Swinging: Marlies Dekkers' lingerie Ready to Wear Spring-Summer 2009 collection  Getty Images

The fashion merry-go-round moves to the power house of Paris and things got off to an impressive, if not unusual, start. With designers playing it safe in Milan last week it was up to the French capital to stir up a style revolution for spring/sum...

La Senza's mission for custom-fit sexiness

Emerging from under the skirts of big-sister Victoria's Secret, Canadian lingerie brand La Senza has been flaunting its frills for the first time in Thailand, at its newly opened flagship store in CentralWorld.

Nancy Dell'Olio: 'Sometimes I think I am too sensitive for my own good. But I am also strong… strong and intelligent'

Men of Britain, Nancy Dell'Olio is single and looking for love. She tells John Preston about life with and without Sven, her new career as a writer and why she'll be showing the world her underwear at London Fashion Week

Italian models in sexy lingerie

Perfect Italian girls presenting lingerie

Victoria's Secret Supermodel Obsession

Victoria's Secret has a new obsession. A Supermodel Obsession. It's their brand new book that pretty much looks like one of their catalogs. In it you'll find a lot of Alessandra Ambrosio, Adriana Lima, and Doutzen Kroes posing in lingerie.

Dita Von Teese Wonderbra photos

Dita Von Teese has debuted her new Wonderbra lingerie line.

Triumph Inspiration Award - dreamy lingerie

Sure, the Victoria Secret fashion show has all of those supermodels, but it's sort of sanitized sexiness. Plus you know that everything in the show will eventually turn up a mall near you, piled on a table next to a pyramid of "Pink-scented" lotion.

Is kid's fashion exploitation?

Renato Palmi
Is kid's fashion exploitation?

In April this year, the British supermarket giant Tesco was criticised for selling padded plunge-bras to girls as young as seven. This is not the first time Tesco has been berated for sourcing, marketing and retailing what is deemed as undesirable...

Booty Pop Panties

Brenda The Lingerie Post
Booty Pop Panties

When I first saw an advertisement for Booty Pop Panties, I was not sure whether the panties were a novelty item or real undies that women actually wear. Despite my confusion, I was assured that these panties are a hot ticket, worn by all the celeb...


Penny Stretton
ABOVE: The two Dani's are stunners

Stunning Suzanne Shaw was revealed as the new face of Asda lingerie today.

GQ Victoria's Secret Special 2008!

See Heidi Klum, Marisa Miller and a cast of sizzling supermodels star in this year's GQ Victoria's Secret special! Visit to watch the whole video!

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