Further information for people who don't know about this campaign. Suffice to wear two pieces from Zara’s fall 2011 collection, take a picture and upload it on zaradotcom starting from September 2011. If your picture is chosen, not only will you be a model for Zara’s campaign (effective immediately, with your already uploaded picture) but you will also receive monetary compensation (300 euros in your country’s currency)! You still have time to practice your best street style pose! (instructions here)

Zara New PEOPLE! photos from Week 1 of October - Zara - Street Fashion

Reyes from Marbella



 Zara New PEOPLE! photos from Week 1 of October - Zara - Street Fashion

Franziska from Munich



Zara New PEOPLE! photos from Week 1 of October - Zara - Street Fashion

Olga from Hamburg



Zara New PEOPLE! photos from Week 1 of October - Zara - Street Fashion

Riccardo from Roma



Zara New PEOPLE! photos from Week 1 of October - Zara - Street Fashion

Giulia from Roma



Zara New PEOPLE! photos from Week 1 of October - Zara - Street Fashion

Gabriel García from Madrid



Zara New PEOPLE! photos from Week 1 of October - Zara - Street Fashion

Isabel from Madrid



Zara New PEOPLE! photos from Week 1 of October - Zara - Street Fashion

Helena Martín from Madrid