"After testing Shake It!, our stylists came back to us saying, 'I can
finally create customized formulas for every client!" Luis Alvarez,
co-founder and vice president creative of Aquage and Biomega, told Stylelist.
The Biomega line of hair care and styling products is dedicated to maintaining hair that's regularly color- and heat-treated.
The gentle formulas are free of sulfates, parabens, sodium-chloride and
gluten, and they're loaded with lightweight omega EFAs (essential fatty
acids).
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