Supporting his 46664 foundation, the apparel range will feature men's and women's styles, making their debut at a dedicated concept store in Johannesburg in August. They will be rolled out at selected local retailers and internationally by next year, with an online shop also in the works.

"46664 has evolved to become much more than a global HIV/AIDS awareness and prevention campaign," 46664 board member Achmat Dangor commented at the launch last week.