Ferretti may seem like an unlikely partner for the actress, but the collaboration is part of a bigger project that, according to WWD, “will associate Ferretti with 'sensitive people, who want to be supportive of these kind of issues.'” Given how well received Watson’s People Tree collection was and that part of the proceeds of this initiative will go to the organization, the actress seems like a fitting first partner.
The 5-piece collection will be called Pure Threads by Emma Watson Alberta Ferretti and will be made using eco-friendly materials and techniques in Italy. The two dresses, two skirts, and denim shorts that make up the collection will retail exclusively online on Alberta Ferretti’s website beginning March 21 for between $345 and $1,175.
