Mr.Vijay Chauhan, Country Manager of adidas (Thailand) unveiled that “adidas Originals has officially launched its first in-house denim collection in January 2011 around the globe, and now, this is the first time in Thailand. We are proud to present “Blue Denim” the new fashion icon that is created by our professional team to integrate denim as one of our portfolio and to complete our offering as an iconic brand of street wear”

Blue Denim Collection offers different styles for men and women. In men category, the combination of classic relaxed fit - CONDUCTOR and REKORD, a modern slim carrot fit. On women side, we have the skinny fit - CUPIE and a boyfriend cut - WINNETA. The total of 16 colours makes this unique series an undoubtedly outstanding. adidas Originals introduces the first sneaker protector on jeans, a special material on the inside cuff of the legs trouser to protect the sneakers from being dyed as it normally happens when wearing new denim in combination with light-coloured suede or canvas sneakers.

 

“We ensure that Blue Denim Collection is meant to stay and become an integral part of the overall adidas Originals offer. All denim cuts are specially designed to be perfectly wearable with a pair of sneakers. The jeans aim to become a part of everyday lifestyle.” Mr.Vijay added

The outfit-driven concept led by apparel and completed by footwear and accessories can be worn for any occasions from dining out at night, or just hanging out at home on a lazy Sunday afternoon. The Blue collection is designed to have fun and looking good in style.

adidas Originals Blue Denim and Blue Collections will be available from late January 2011 at adidas Originals Concept Stores 1st Floor, Atrium zone Siam Center and adidas Originals Concept Stores 1st Floor, Central World from mid-February 2011. The pricing is ranged from 3,590 – 6,590THB. Visit our website at www.adidas.com/Originals