The color gurus at Pantone have christened the reddish-pink shade the Color of the Year, calling it "a brave new color, for a brave new world."

The blushing pink is the perfect shade to ward off economic doldrums, the company said.

"In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going – perfect to ward off the blues," explains Leatrice Eiseman, executive director of the Pantone Color Institute.