The way to a woman’s heart lies in wearing a red shirt, it seems.

A chap becomes instantly more desirable to the opposite sex if he has on a scarlet shirt or crimson tie, research shows.

Why women are attracted to a MAN dressed in red - Man - Red

One of the photos used in the study, (with the faces in focus) which worked out that the men in red are seen as more attractive by women

Even a pair of pillar-box red socks could do the trick. The finding could help explain the appeal of Tiger Woods, who sports the colour on the final day of a golf tournament.

And a red suit may have helped Muse singer Matt Bellamy catch the eye of actress Kate Hudson.

The researchers showed women from around the world, including some Britons, pictures of a ‘moderately attractive’ man.