A chap becomes instantly more desirable to the opposite sex if he has on a scarlet shirt or crimson tie, research shows.
One of the photos used in the study, (with the faces in focus) which worked out that the men in red are seen as more attractive by women
Even a pair of pillar-box red socks could do the trick. The finding could help explain the appeal of Tiger Woods, who sports the colour on the final day of a golf tournament.
And a red suit may have helped Muse singer Matt Bellamy catch the eye of actress Kate Hudson.
The researchers showed women from around the world, including some Britons, pictures of a ‘moderately attractive’ man.