Since 2007, Mercedes Benz is the main sponsor of the Fashion Week Swim Miami, which happens regularly in July each year. In the meanwhile, the annual Fashion Week Swim gains international attention and some onliners write that Miami is the most important place where the trends for new beach- and swimwear are presented.

In 2010, the Fashion Week Miami happens from 15 to 19 July. From one year to the next, it seems as if the growing chicness of the shows even attracts more interest.

That’s the reason why Fashionoffice has installed on 16 July the Twitter realtime results widget for the keywords 'Fashion Week Swim Miami' on the magazine’s cover. This simplifies the search on activities around the swimwear shows - at least from one source: Twitter users!