At a press conference in Germany today, the fashion label announced Saldana’s new starring role as the face of Calvin Klein Underwear and Calvin Klein Envy, the brand’s newest product launch, for fall 2010. “Calvin Klein has always put forth such beautifully executed campaigns,” the Avatar star says in a statement. “It’s very exciting for me to be associated with such an iconic, globally recognized brand like Calvin Klein Underwear.” Saldana’s sexy ads, which were shot by renowned fashion photographer Mikael Jansson in New York City, will make their debut in October 2010 fashion magazines as well as online and on outdoor signage at the same time.