The AllSaints New York outpost on Lower Broadway, the latest, and largest, in this fast proliferating brand, was conceived, so it seems, as a showcase for the beat-up trappings of an early industrial age. Its exposed brick walls and wood-and-steel-beam floors, and signature rows of old sewing machines suggest nothing so much as an East London warehouse fallen into desuetude.
The store’s alluringly sinister aura is, in fact, a major selling point, a mood that has been faithfully replicated in most of the company’s 70-plus shops around the world. The plan is “to offer the same consistency, globally,” Paul McAdam, the chief executive of AllSaints North America, said in an interview. “We don’t tailor our offering for any specific store or population.”
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