FunkKit – Pimp My Shoes - Global Fashion Report

With the average pair of name brand sneakers costing anywhere between $60 and $250, keeping your shoe game in tip top shape is liable to cost any avid shoe lover a small fortune. Realizing that being passionate about sneaker design shouldn’t be hampered by budgetary constraints, the FunkKit team sought to find the perfect solution for the avid shoe enthusiast that simply did not want to spend hundreds of dollars on a new pair just to switch up the design.

So how did FunkKit come about and what’s their goal? The company’s creators are a group of young sneaker and shoe enthusiasts whose new products are taking the market by storm; offering people of all ages the opportunity to personally design their shoes and express their individuality whenever they want. Recognizing the absence and need for such a product in the market place they set out to meet the demand by creating an incredibly easy to apply application that can transform any pair of new or used shoes into a unique and fully customizable pair of kicks in minutes.

FunkKit – Pimp My Shoes - Shoes - FunkKit

The FunkKit team believes that simple is better. At least when it comes to using the product that is. Each package comes with detailed instructions that allow the user to quickly outfit their footwear in a matter of minutes. With the company motto being “change the design every month, week, day, or even every hour!” that’s exactly what they had in mind. Give the fans a product that is simple, fun, exciting, innovative, and unique without the hassle of complex and frustrating instructions. Both application and removal are done quickly and easily.
While preparing a marketing strategy for the skins line, staff tried to figure out who their targeted audience would be. Was it 7 year old kids who would see the product as another here today-gone tomorrow gimmick or 16 year olds that sought to get the next hottest item to show off in school? Interestingly enough, everyone from little kids to grandparents stopped by to check out the selected designs.
Even with their already large assortment, the design team is never fully satisfied, constantly looking for new and innovative designs. That’s the key to FunkKits’ success; make more skins available and constantly keep the collection growing. In addition, FunkKit seeks to actively engage its customer base by inviting them to submit their own designs. The top picks will become available for purchase by the public on the website and in stores.

Here’s how FunkKit skins works: Take any pair of leather or plastic shoes and choose the desired area, outline that area and then simply cut and apply the Stickers4Sneakers. Voila! You have new custom designed kick.
P.s. Even with my two left hands I’ve succeeded. Enjoy!