Even as consumers slowly climb out of the economic morass of the last
few years, the men's luxury watch business — in which a single
timepiece can easily sell for five figures or more — is still
responding to the turmoil, emphasizing a kind of stealth luxury, a
return to classic styles and the notion of brand heritage.
Luxury fashion cycles through trends at lightning pace every six
months. But the complicated, technical nature of timepieces — which can
have as many as 700 moving parts — means changes in the watch market
move at a comparatively glacial pace, taking from 11/2 to almost eight
years.
One of the most noticeable manifestations of the low-key,
don't-look-too-flashy approach has been in color, according to
retailers of the high-end horological devices who attended the annual
international BaselWorld Watch and Jewellery Show in Switzerland this
year.
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