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Style Stories: Shoichi Amemiya, Founder Of Sabit

Kiki DrJays.com
Style Stories: Shoichi Amemiya, Founder Of Sabit - Shoichi Amemiya - Fashion - Sabit - Designer


Sabit is a brand known to create the perfect blend of Japanese and American streetwear, with superior attention to quality and detail. The designs are loud but tasteful. And with fans like Chris Brown, Lil Wayne and T.I., Sabit has been making waves since its launch just four years ago.



I got a chance to catch up with the brains behind the brand, founder/creative director, Shoichi Amemiya. (Prior to creating Sabit, Shoichi worked with Mark Ecko as creative director of Ecko outerwear.) The talented designer gave us a sneak peek at what Sabit has in store for summer and fall (including a new women’s line!), while dishing on upcoming collaborations:

Style Stories: Shoichi Amemiya, Founder Of Sabit - Shoichi Amemiya - Fashion - Sabit - Designer

DrJays.com: How did you get your start in the fashion industry?

Shoichi: “I started off by attending a fashion school in Japan named Osaka Mode, where I majored in fashion design.”

DrJays.com: Describe a typical day in the life of Sabit’s head designer.

Shoichi: “A typical day for me in the Sabit NYC office consists of checking emails and constant communication with our Japan office and factories overseas.”

DrJays.com: On your website, Swizz Beatz is described as “the face of Sabit.” How is he involved with the brand?

Shoichi: “Swizz Beatz is a very good friend of ours at Sabit NYC. He simply appreciates that brand, and we appreciate him!  His involvement as an ambassador keeps us in the forefront of the music industry.”

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