The launch Autumn/Winter 2010 collection comprises of four ranges – Basic, Fashion, Sleepwear and Loungewear. The collection will be available on AlexanderMcQueen.com and in stores worldwide from June 2010 with a swimwear collection set to be launched in time for Summer 2011. Prices range from $52.50 for a basic boxer to $555 for silk jacquard pajamas set.
“We are very enthusiastic about this launch: the development of our menswear is a priority for us and expanding the diversity of products within that sector is mandatory. The underwear line places the brand in a new product and price category whilst maintaining our aesthetic, creativity and quality,” said Jonathan Akeroyd, CEO Alexander McQueen in a release.
“Our collaboration with Albisetti is a long-term project, as we will continue the basics, the fashion range will be updated every season. We will immediately offer a swimwear variation for summer 2011 and further expansion is yet to come.”
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