Introduction of new brand ambassador, “Bua - Apapat Karnjanapruk” to reflect the image of the brand

Along with the launch of exclusive collection “Ichi Lady Limited Editon” to celebrate the brand’s 30th anniversary

“ALBA”, the innovative leader of exceptional timepiece from Japan, continues its success from the year earlier with the launch of a new watch “Ichi Lady Limited Edition” collection. In the occasion of its 30th anniversary, the brand constantly keeps up with innovation, technology and design development through a number of timepiece collections for over 53 years. To expand its markets into new generation who is overwhelmingly lively, optimistic and subtly smart, the brand appoints “Bua – Apapat Karnjanapruk”, a popular teenage TV hostess, as the new brand ambassador of ALBA Thailand.

ALBA celebrates its 30th anniversary, expanding into  new generation market - SEIKO - Watch

Mr. Panuwat Thongpoom, Brand Manager of ALBA, SEIKO (Thailand) Co., Ltd. says: “From the previous year, we would like to thank ALBA Brand’s customers who have so kindly supported us that the brand has grown with the double digits. If we mention ALBA Brand in Japan and Korea, the brand has been considered a successful brand with a tremendous reputation. To continue this sort of ALBA Brand’s success in Thailand in 2010, we plans to expand our customer base by penetrating more into new generation so that ALBA watch will maintain its popularity among Thai new generation like in Japan and Korea together with the launch of the new brand ambassador, “Bua – Apapat Karnjanapruk”, a well-known teenage TV hostess whose personality reflects the state-of-the-art ALBA Brand which is beautifully full of liveliness and optimism embodied in elegance in every single movement at every single second.” It’s “Bua” who will responsibly communicate the image of the brand towards the target group latter on.” 

“The year 2010 is the year when ALBA Brand celebrates its 30th anniversary in Thailand in order to celebrate the 30th anniversary of ALBA Brand’s success. As such, the company manufactures an exclusive collection of “Ichi Lady Limited Edition with a number of only 369 units available in Thailand to introduce them as special presents to be offered to ALBA watch’ lovers. We expect that this exclusive collection will be warmly welcome by the target group – watch collectors.” said Mr. Panuwat.

“Ichi Lady Limited Edition” outstandingly captures all the sights with the natural charm of its mother of peal dial blessed with golden pink body, cutting-edge with the only one hour hand indicating minute with its golden ‘Mini Disc’ decorated with Swarovski crystals of ALBA Brand’s uniqueness. Contained in the elegantly-designed velvet box and juxtaposed with a golden pink bracelet decorated with Swarovski crystals, the watch retails for Bt4,900 available at a number of only 369 units in Thailand. It’s now available at ALBA watch counter at leading department stores and representatives nationwide or www.albathailand.com and “ALBA Thailand” on Facebook.