Klum, Gunn and designer turned reality competition judge Michael Kors have all lent their voices to the hit fashion show’s video game, which is aiming to immerse the teen girl set into the gaming market.

“We really believe the core target audience is girls 6-12. Girls are starting to buy their own clothes around 13 and 14 and as they are learning to make their own fashion choices this is a way for them to interact and participate with style,” explains Jonathan Anastas, Vice President of marketing for Atari Inc., the publisher of the “Runway” game.

Fox 411 was given an early preview of the game on Thursday. Challenges are ripped straight from the show’s sixth season including the “Tokyo West” challenge to create a new Harajuku outfit for the lead singer of a famous Japanese pop band and the "The New Year" challenge which required designers to expand the fashion palettes of school administrators by creating innovative school uniforms.

Players go through the various stages of the reality competition, creating an outfit design and patterns, selecting a fabric, choosing a model, accessorizing and applying hair and makeup. For players from Generation X, the game seems like a high tech virtual version of the beloved 1970s “Fashion Plates,” which unlocked the inner designer in tween girls long before “Project Runway” brought cut and sew to the small screen.