The pieces show the pure, minimal lines of the reduced Scandinavian style with a touch of retro that is visualized with curves from the very female 50ies underwear and romantic doll elements of the 60ies on pants and shirts.

Mette Hoff founded her company in 2001 in Copenhagen (Denmark):

HOFF BY HOFF spring/summer 2010 - Lingerie - Hoff by Hoff

"I was trained to be a designer at the Danish Design School in Copenhagen. After that I worked for a period as a free lance designer with both women, men and children’s wear. Before starting my own company I worked for some years in the design studio of a big Danish department store as a designer of their private labels, especially with lingerie and nightwear.