The Mori/forest girls go for simple makeup and earthy fashion, but the Ageha girls aim — as the New York Times puts it — to look like blow-up dolls. As Tim Gunn would say, that's a lot of look.

Ageha is heavily influenced by hostess clubs, places in which young women entertain men by flirting, lighting their cigarettes, laughing at jokes, and so forth. The job, like the Ageha look, focuses almost exclusively on appearance. Nineteen-year-old Naoko Kamijyo is a typical Ageha girl. "I'm no great beauty, but I love to be made up," she says. "I want to change myself, to be unrecognizable. Who wants to go through life just being themselves?" To that end, she wakes at 5 a.m. and spends at least two hours applying false lashes, hair extensions, and makeup. Every day.