Emma Watson's new ethical collection for People Tree

We gave you a preview of Emma Watson's new ethical collection for People Tree last month. Now, here are some more images from the ad campaign starring the lady herself plus some of her real-life family and friends.

Emma and her friends fly the fair-trade flag

Emma and her model brother Alex

A gaggle of bright young things hang out behind the scenes

STRAWBERRIES AND CREAM FOR EVER: Emma with brother Alex (left) and friends Sophie and Tafari, who all took part in the English country garden shoot for People Tree

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Heatwave Dressing—The Street Style Way

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