The “Spirit” of SEIKO Accuracy

SEIKO, the leader of timepiece innovations from Japan, welcomes the return of “SEIKO Spirit”, a watch renowned for its essence of precision and accuracy, following a heartwarming response to the simple-yet-creative design of its white-dial predecessor.

In staging this comeback, SEIKO is presenting a marriage between the mystique charm of black color and the profundity underlying simple lines and form of the watch.

“SEIKO Spirit” boasts design excellence guaranteed by a top award under Power Design Project, which is a design initiative instigated by SEIKO Japan. The contest encourages SEIKO designers to create watches and clocks without commercial restraints in order to bring about quality timepieces with ultimate power of design. “SEIKO Spirit” is a creation of Naoto Fukasawa, an internationally-renowned Japanese designer. His design of this watch is recognized in particular for the nature-inspired lines. The work is blessed with simplicity which gives its admirers a pleasant feel and impression of sheer nature, such as with the nicely curved glass and the hands and numerals in fine white lines that add perspective to the black dial. The dial is well-protected by sapphire glass and the case matches perfectly with the stainless steel band. In addition to the design finesse, the watch is noted for timekeeping precision given by quartz system.

The “Spirit” of SEIKO Accuracy - SEIKO - Watch

Embrace the spirit of precision and accuracy by becoming a prestigious owner of “SEIKO Spirit” today. The watch is now available at the price of 21,400 baht at all leading department stores and the authorized dealers nationwide.

The SEIKO Power Design Project

SEIKO Power Design Project was initiated in 2002 with support of Japan-based SEIKO Watch Corporation, and with renowned Japanese designer, Mr. Naoto Fukasawa, as project director. It aims to stimulate new creativity from its design team by allowing them to create watches and clocks without commercial restraints. This initiative proved to be very successful and has earned a status as the first national contest of its kind, and one that attracts established and up-and-coming designers alike. Having witnessed plenty of innovative timepiece designs, the project has already become a fixture on SEIKO calendar and the annual public exhibition at Japan Industrial Designer’s Association (JIDA) Exhibition is eagerly anticipated among Japan’s design community.

Mr. Naoto Fukasawa

Mr. Naoto Fukasawa was born in 1956. He graduated from Tama Art University in 1980. In 2003, he set up his own design institute, Naoto Fukasawa Design. A leading Japanese designer on the international scene, Fukasawa has undertaken numerous projects overseas in Italy, Germany, France and Northern Europe, with works including what he created for brands like Infobar and ±0 humidifier. He has received over fifty awards, including the Industrial Design Excellence Award (America), iF Gold Award (Germany), the D&AD Award (Britain), the Mainichi Design Award, and the 5^th Oribe Award (Japan).