In some cases, these designs are so cutting edge; they are never seen on the open retail market. When a well-known designer starts creating a new line, he must also make sure that he has the correct team behind him to showcase his talent. Jewelry models are similar to high-fashion models as they are used to showcase designs at jewelry fashion shows in major fashion areas such as Los Angeles, New York and Milan.

The jewelry designer must make sure that the clothes that the model is wearing at these types of shows compliment his design. Whether it is platinum, yellow gold or a more ambitious medium such as plastic or wood, he must make sure that the beauty of his design is not overshadowed by the clothing choices. By including a fashion consultant at the show, these mistakes can be easily avoided. Many jewelry designers have also utilized celebrities in these shows with Paris Hilton, Brad Pitt and Kate Moss all getting into the jewelry fashion modeling scene. Their star power is a great way to re-center the focus on the jewelry aspect as their sheer celebrity may help those in attendance pay attention to these new designs.

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