As with clothing retailers, jewelry stores are more willing to offer steep discounts on quality jewelry to encourage sales during a hard time. Since holidays, birthdays and anniversaries come annually, recession or not, buying a diamond anniversary ring is currently a wise investment. With the price of precious metals holding firm or rising, and the eternal value of diamonds, a beautiful diamond anniversary ring will only grow in value over the years.

By offering wholesale to the public, King of Jewelry, is helping make that investment in diamond anniversary rings a little easier on the wallet. Crafting creative jewelry for nearly two decades, King of Jewelry is a leading Los Angeles diamond, ring and jewelry store. Their location within the Los Angeles jewelry mart gives them access to high quality stones and precious metals at thrifty prices, enabling them to pass the savings on to their customers. Customers can walk out with a sparkling diamond anniversary ring for their significant other, while saving thousands of dollars off regular retail prices.

All of the diamonds used in the King of Jewelry engagement and anniversary rings are high quality stones that are GIA or EGL (European Gemological Laboratory) certified, so clients can easily judge the value and worth of the diamond anniversary ring. Since customers know they are getting an amazing value, all they have to concentrate on is locating the ideal design for the diamond ring. King of Jewelry carries more than a few design choices popular for anniversary rings, including the three stone diamond rings, men's diamond bands and women's diamond bands.

Diamond bands are ideal for adding to the other side of an engagement ring to celebrate an anniversary. Three stone diamond rings, on the other hand, make poetic anniversary rings since the three diamonds represent the past, present and future of the couple's marriage and love. King of Jewelry even carries fancy canary diamond anniversary rings for the couple with unique and discriminating taste.

For more information please call 1-888-349-8299 or visit http://www.kingofjewelry.com.

PR submitted by http://www.parsnational.com