Whether we have big budgets, or no budgets, it’s never been easier to buy within our fashion brand comfort zone - wherever we are in the world. Great news for the Goliaths of fashion, but what about the little guy/girl? How do new designers 'make it' when our shopping places and shopping bags are bursting at the seams with international brand names?

Wanting to know more, I am undertaking an uncommissioned research study in Singapore, world shopping Mecca. You want it? Singapore's got it. Every international brand under the sun, and local brands under the radar. Here, I am exploring local attitudes to low-visibility local fashion brands. When it comes to fashion, is West still best?

So what do you think? You can also tweet me your thoughts at talkfashion on Twitter, and find me on Facebook at global-fashion-research.


Jacki Hall, MSc Fashion Marketing (Distinction)
Global Fashion Researcher
global.fashion.research@googlemail.com 
+65 845 11382  

"Understanding tomorrow's brands today."