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Heartblood spring/summer 2010
Heartblood spring/summer 2010 - Fashion - Heartblood

Streetwear that re-interprets cultural heritage

From 1 to 3 July 2009, the Austrian label 'Heartblood', founded 2008 by designer Sabine Haun has presented the glamorous men's and women's streetwear collection spring/summer 2010 under the title 'heartbeat' at the Premium International Fashion Trade Show in Berlin.

The designer Sabine Haun is inspired by historic themes, music, religion, literature and publishes the re-interpretations of her cultural heritage on glam shirts with rock'n'roll appeal; although she describes her designs as European answer to American design, you will find the 'American freedom' that comes from the highways of this wide land.

Heartblood spring/summer 2010 - Fashion - Heartblood

Question: Your collections have much ‘heart’! The spring/summer 2010 collection is entitled ‚heartbeat’, the basic collection ‘heartwork’. Do you plan to continue entitling the collections with ‘heart….’? Is this a general concept of the label Heartblood?

Sabine Haun, designer of Heartblood: "Each collection has its own feeling that means what I associate by creating the collection. I will follow this concept for all shirt collections, because every design is made out of emotions and heart."

Question: What’s the difference between the seasonal and the basic collection?

Sabine Haun, designer of Heartblood: "The difference of the collections is the delivery date. The basic collection is pre-order, if the clients want to get it earlier; while the summer collection will be delivered at usual dates."

Question: You are designing your own t-shirt collection since 2008. In your press release you describe your label as European answer to American design. What signifies American design?

Sabine Haun, designer of Heartblood: "I think, the signification of American design is the difference, that a pompous show is more important than value and style. It stands for show and superficiality.
However, the feeling is getting stronger, that we are slowly inundated surely of the American fashion market. We have so many good designers and labels in Europe, who run in risk to go down regarding this new excitement. I want to work against this trend."


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