Beauty, 35% of women in Europe choose natural cosmetics
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The percentage of European women who prefer to buy natural cosmetics is still low compared to the United States, where 44% of women usually buy products of plant origin, but it is already higher than in Japan, where they account for around 29% - reveals a survey carried out by a natural beauty company.
Consumers of natural cosmetics are those women who declare to care about environmental respect, is reported by the Spanish specialized web magazine Ecoalimenta.com. Certainly they also require a quality and reliable beauty product, that is to say an ecological compromise that guarantees that its ingredients are all natural - with no artificial preservative - as well as having a quality certificate attesting that it contains no chemicals, dyes or animal substances. Actually the use of artificial perfume and colors, silicones, petroleum products, GMOs, mineral oil, coal, conservative products and fenoxyetanol is prohibited
The materials used in packaging and labelling as well as hygiene, cleanliness, absence of contamination in the laboratory and the recycling of waste materials are also considered. In organic sun protection products mineral filters are used instead of chemicals.