Oakley, Inc. today announced the launch of OakleyVault.com, a new Web site created for brand enthusiasts and aficionados searching for vintage Oakley styles and discontinued products ranging from sports performance innovations to lifestyle designs. Cost-conscious consumers will have the opportunity to take advantage of price reductions on a wide array of products through the new Oakley Vault(R) Web site.
"We receive countless requests for discontinued designs, and OakleyVault.com will give customers a chance to get their hands on some of these sought-after items," said Colin Baden, president of Oakley. "Our main Web site and numerous retail locations will continue to serve core fans and followers who want the newest designs. The Oakley Vault Web site will complement these venues by offering discontinued items. Discount pricing will provide attractive entry points for customers who are new to the brand, and have yet to discover the true value of the world's best technologies," Baden concluded.
The Oakley Vault Web site will have a phased launch that begins with select apparel, footwear and accessories from the company's past product roster. The addition of eyewear products is currently scheduled for early Fall. The company also plans to add the Oakley Custom Program (OCP) to the new Web site, giving customers the ability to design sunglasses by creating their own combinations of frame components and colors. This program is currently active at Oakley.com, and the extension to OakleyVault.com will focus on discontinued styles coveted by those who embrace the art and innovation of the company's heritage.
Promotions for the new Web site include a series of contests called "BREACH THE VAULT." The first promotion kicking off the launch of the Web site rewards the first 100 orders placed on OakleyVault.com will receive a free pair of Oakley Hijinx(R) sunglasses. More details can be found at OakleyVault.com/breach-the-vault/first-100-orders. Customers can follow Oakley on Twitter (Twitter.com/Oakley) or sign up for Oakley Vault emails to keep tabs on the timing of additional promotions.
About Oakley, Inc.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading sports brands in the world. The holder of over 600 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with innovations that are depended upon by world-class athletes around the globe in order to compete at the highest level possible. Oakley is famed for its insuperable lens technologies such as High Definition Optics(R) (HDO(R)) which is incorporated into all Oakley sun and prescription eyewear, and goggles. Oakley has extended its leadership position as the world's leading sports eyewear brand into their apparel, footwear and accessories collections. Laser focused on the consumer, Oakley has both Men's and Women's product lines which target the Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group (NYSE: LUX; MTA: LUX). Additional information is available at Oakley.com.
