The latest advertising campaign is yet more proof that fashion houses are pushing boundaries to extremes in order to gain publicity for their products.
In the new promos, a sweaty-looking Eva strips down to lacy lingerie as she pulls at Jamie's underwear while the couple lie entwined on the floor.
In another shot for Klein's denim collection, a seemingly naked Eva is given a piggy back by Jamie, who shows off his glistening six pack.
One image shows Jamie's muscular arms strategically covering Eva's breasts as she poses topless in a pair of jeans.
Risque: In one of the denim shots, an apparently naked Eva clings to Jamie
Lingerie lovely: Eva shows off her stunning figure in black lingerie and stockings
