Managed by strategic sales and marketing agency White Pebble International, the new Viva Beads UK subsidiary gives retailers a cost-effective, convenient way to do business directly with the jewellery designer. Previously, Viva Beads was only available to the UK retail market via distributors.


“By working directly with UK retailers –rather than through a distributor – we can maintain the same level of customer service, product selection and pricing that have been the keys to our success in the US market,” explains Lori Mottlowitz, co-owner of Viva Beads along with Jill Manzara. “By overseeing everything from sales to importing for our new UK subsidiary, White Pebble International has provided the perfect vehicle for us to grow our company. Their experience and solid understanding of the specialized needs of the UK marketplace help take all the guesswork out of an overseas venture for us -- without sacrificing the control we want to maintain over our levels of service and product offerings.”