The Asian nation is pitching itself as the newest destination for international and regional fashion designers to showcase their collections.

And the dire state of the global economy may be a factor helping Singapore's aspirations, fashion experts say.


"There are lots of very, very, very rich people in this part of the world, and what the recession has done is just knock off one 'very'," said Colin McDowell, a renowned British fashion writer and stylist who is also creative director of the Audi Fashion Festival Singapore, the year's premier event.

"Fashion needs the very, very rich," he told reporters. "And with its rich artistic tradition and huge creative potential, the future of fashion can be in Asia and if there's going to be a core leader, it could be Singapore."