In just a couple short fashion seasons, Obama has already inspired the I-word -- iconic -- gracing the covers of magazines from Vogue to People, and becoming the subject of at least two style books due out this year; the first, Michelle Style by Mandi Norwood, debuted Tuesday. A comic book biography and a website devoted to tracking her daily ensembles have already been launched.

And she has drawn the obvious, if not clichéd, comparisons to Jacqueline Kennedy. Not since Kennedy has a first lady's fashion sense been so widely deconstructed.

''Michelle Obama will be one of history's most vibrant first ladies. She has a distinctive style that every American woman can aspire to whether the consumer is a Target shopper or someone more likely to be found on Miracle Mile,'' said Carrie Feron, vice president of Avon, which plans to release a Michelle Obama style guide this year.