London’s uber-cool Notting Hill was the setting for Myla’s first store, which opened in 1999. Initially renowned for gorgeous lingerie, Myla’s fame spread with an exclusive range of innovative toys created by world-leading designers. Seductive and just begging to be touched, these sophisticated playthings could soon be found on display in art galleries and on coffee tables, not hidden away in a drawer.



Myla was then invited to open a concession in Selfridges and swiftly became one of the store’s best-selling lingerie brands. In 2004, our brand received a further stamp of approval with a concession in London’s most famous department store, Harrods. Today, Myla is one of the UK’s leading luxury brands, with 14 boutiques and concessions.