Britney Spears' ex says that he's looking to help parents out in the declining economy by selling them affordable clothes for their children.

"It's a really tough business, I'm trying to take it seriously and make a quality product for kids but not have parents pay like $500 or something ridiculous for a pair of jeans," he told WWD.

"You buy your kids a pair of True Religions, then they roll around in the dirt like kids do and a $200 pair of jeans is gone," he noted. "With this economy, I’m looking to do something much more reasonable."