The In Da Club hitmaker has created his own empire through a series of lucrative deals - including his own clothing line, working with Coca-Cola-owned brand Vitaminwater to release a beverage, and teaming up with Right Guard to launch his own body spray.

And now the rapper is branching out into the beauty business - he is putting the finishing touches to a male cosmetics line, including moisturisers, night creams, and health supplements, according to the Daily Mirror newspaper.