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Kylie Minogue's Agent Provocateur commercial voted best cinema ad ever

Telegraph
Kylie Minogue's Agent Provocateur commercial voted best cinema ad ever - Kylie Minogue - Agent Provocateur - Commercial


Kylie Minogue's advertisement for lingerie firm Agent Provocateur, in which she rides a mechanical bull, has been voted the best cinema commercial of all time.



The raunchy 2001 short called Proof, which features the singer riding the machine in Agent Provocateur underwear, was crowned the best cinema advertisement in a public vote.

The controversial commercial, created specifically for cinema and banned from being shown on television, shows Kylie riding a red velvet rodeo bull to show that Agent Provocateur is "the most erotic lingerie in the world". At the end of the short film she challenges the men in the audience to "stand up and be counted".

The poll, which was launched by cinema advertising sales house Digital Cinema Media (DCM), gave voters a choice of 10 adverts chosen by a panel of experts.

Agent Provocateur beat off competition from the likes of the Guinness 'Surfer' advertisement, Diet Coke's 'Break' and Carling Black Label's 'Dambusters' to take the title.



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