The former I'm A Celebrity contestant peeled off for the third time in less than two weeks as she modelled the brand's Red Boudoir range at Oxford Street's Debenhams yesterday.

The Page 3 model, who is a surgically enhanced 32G, lapped up the attention as she paraded around in her briefs and towering peep-toe heels.


   
Here we go again: Nicola McLean stripped down to her underwear to promote Ultimo at Oxford Street's Debenhams yesterday

But the lacy numbers weren't quite enough to distract from the stretch marks across the model's stomach and her saggy skin.

However, the ever confident 27-year-old, who has a two-year-old son, Rocky, seemed unconcerned.

She continued to cavort around the store, at one point posing up provocatively with a rather stunned Santa Claus.