There are numerous styles, colors and designs available now and even women have taken to wearing men's undergarments. From a marketing standpoint, major sports figures and actors are walking, talking male underwear models, influencing styles and trends and making millions because men want to wear the same underwear as their sports heroes and sexy leading men do.

Remember the male underwear your dad used to wear? Plain white men's briefs, or, at best, basic boxers for the edgy dad. Ever since Marky Mark made them a fashion statement, men's underwear has entered the realm of must have apparel accessory. There are numerous styles, colors and designs available now and even women have taken to wearing men's undergarments. From a marketing standpoint, major sports figures and actors are walking, talking male underwear models, influencing styles and trends and making millions because men want to wear the same underwear as their sports heroes and sexy leading men do.












What makes a particular style popular? Generally popularity is defined by a combination of factors. Comfort, look, and cost all rank highly in the decision-making process, as well as the aforementioned 'do what the cultural icons do' attitude. Women's opinions can also matter greatly. A man wants to make sure that the special female in his life thinks that what's under his clothes is as exciting as he is.

Which begs the notion of men's underwear as sexual icon. To understand this aspect we have to view them in the spirit of their epoch. Thus, in the days of Victorian prudery the human body was so concealed that some of its erotic attraction was transferred to its coverings, which became a matter of furtive preoccupation. When such words as 'trousers' and drawers' were thought indelicate because they recalled the fact that men and women had legs, it was inevitable that almost any concealed garment should have acquired erotic properties, though it may be a little difficult to perceive it in specimens of the Victorian times now starkly exhibited in a museum case.

This preoccupation has a modern name in underwear fetishes. Images of men in underwear are very much sexually charged. Gay men are drawn to such imagery as are straight women. It is what is not seen that turns the sexual imagination on. Womens lingerie has for many years had the same allure, but now that male sexuality (both gay and straight) is far more out of the darkness, mens underwear has ataken it's rightful place in the spectrum of underwear as sexual icon.