The prize has helped catapult some of the world's best known models from local beauties into worldwide successes, including Gemma Ward and Nicole Trunfio.
 
This year models will compete for three titles: Photographic Model of the Year, Runway Model of the Year and Hot New Talent.
 
The Perth Fashion Festival's weight restriction for models this year saw girls smaller than a size 8 banned from the catwalk, with festival director Mariella Harvey-Hanrahan not allowing models with a gaunt, skinny look to participate.
 
"The girls we use have that natural, fresh, WA look," she said.

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