Is kid's fashion exploitation?

Is kid's fashion exploitation?

In April this year, the British supermarket giant Tesco was criticised for selling padded plunge-bras to girls as young as seven. This is not the first time Tesco has been berated for sourcing, marketing and retailing what is deemed as undesirable clothing and accessories to children.

In 2006, the retail chain was forced to remove a children's pole-dancing kit.

A spokesperson for the British National Union of Teachers said, "There is already too much pressure on children to appear grown-up, and (selling) inappropriate, sexually provocative clothing is irresponsible."

A spokesperson for Tesco said that the bra was designed to "not to flatter, but to protect and cover a girls' modesty at the sensitive time when they are developing". Disturbingly, the spokesperson said the bra was developed after "speaking to parents."

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