In 2006, the retail chain was forced to remove a children's pole-dancing kit.

A spokesperson for the British National Union of Teachers said, "There is already too much pressure on children to appear grown-up, and (selling) inappropriate, sexually provocative clothing is irresponsible."

A spokesperson for Tesco said that the bra was designed to "not to flatter, but to protect and cover a girls' modesty at the sensitive time when they are developing". Disturbingly, the spokesperson said the bra was developed after "speaking to parents."