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Calvin Klein's Latest Controversy

WWD.com
Eva Mendes in the Calvin Klein Secret Obsession ad. Photo By: Courtesy Photo

Eva Mendes in the Calvin Klein Secret Obsession ad. Photo By: Courtesy Photo


Calvin Klein apparently has its very own Nipplegate. The fashion house is once again pushing the edge advertisingwise, this time with the steamy TV ads featuring Eva Mendes for its new fragrance, Secret Obsession, from Coty Inc. And the spots already are controversial even before they air — the American networks failed to accept them. What’s tripping up the censors? An all-nude Mendes shows a little too much up top.



“This development is not entirely a surprise for the U.S. market,” said Tom Murry, president and chief operating officer of Calvin Klein Inc.

“We believe the commercial is exceptional and hits the mark for Secret Obsession. We will reach our consumers in the U.S. primarily through the Web site, the print campaign and at point of sale. We are anticipating a very successful global launch.”



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