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How Nike is lacing up the athletes for Beijing

Halla Mohieddeen
How Nike is lacing up the athletes for Beijing - Nike - Olympic Games - Athletes

Creative director of Sportswear discusses new line and the 2008 Olympics

As Beijing prepares to welcome the world to the 2008 Olympics, Nike has been busy preparing the kit for the athletes vying for glory. Monday's extravagant unveiling of the Chinese Federation's Olympic uniforms in the Forbidden City represented a successful merging of the old and new, with cutting-edge technology and innovation blending with the imagery and heritage of one of the world's most ancient civilizations. All of which ties in rather nicely with Nike's latest line of products: the new Nike Sportswear range (a moniker that pays homage to the original 1979 line).


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