Mel told reporters, "I was delighted when I was asked to be the face and body of Ultimo. For me, Ultimo underwear is the perfect way for a woman to feel sexy and enjoy her femininity."

OK, so it sounds very robotic and they obviously pay the woman to utilize her mouth as well as the rest of her assets, but I don't think that there's going to be any argument that the Spice Girl is going to hurt sales.