But if you happened to be among the 500 or so people checking out a temporary market last weekend at the Magic Johnson Theater in Harlem, you might have concluded, correctly, that the neighborhood has arrived as a fashion destination.

In the last year, Dane Huggins moved his popular shoe store, Head Over Heels, from Fort Greene in Brooklyn to 270 St. Nicholas Avenue at West 124th Street. Aissatou Ndao-Fiteni, a designer, opened a boutique called Aysa (aysaboutique.com), at 2310 Seventh Avenue at West 136th Street; it sells a mix of modern and traditional African fashions and witty handbags.

And Michelle Gittens and Enyinne Owunwanne, after leaving jobs in the financial industry, have started a Harlem-based collection called Seasoned to Perfection (s2pvintage.com), which repurposes vintage clothing into new styles. All were represented at the weekend market.