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Wedding expo to show latest trends

The Peninsula
(From left) Mervat Esam of Be Bloom, Fernando De Guama, Director, exhibitions and events, Qatar Expo, and Alaaeddin Ibrahim of Regency Halls at a press conference in connection with IWED 2008 yesterday. (QASSIM RAHMATULLAH)

(From left) Mervat Esam of Be Bloom, Fernando De Guama, Director, exhibitions and events, Qatar Expo, and Alaaeddin Ibrahim of Regency Halls at a press conference in connection with IWED 2008 yesterday. (QASSIM RAHMATULLAH)


Doha • Doha Qatar will witness its first and one of the largest international wedding exhibitions when the four-day International Wedding and Fashion Show Doha 2008 (IWED 2008) opens at New Qatar International Exhibition Center, on May 4.



Even before it has begun, the exhibition is shaping up to be a spectacular success claim the organisers. IWED will showcase tradition, fashion, couture, packages, catering and organization — everything that brides-to-be would need to put together the wedding of their dreams — under one roof at the 10,000 square metre exhibition centre.

It will host a slew of fashion shows by A-grade models from New York and Paris fashion shows, exhibiting works by local, regional and international designers.

The event has proved a hit with exhibitors, with all 100 available stands being booked over three months ago by exhibitors from 50 countries around the world. "We're thrilled to have received such an incredible response from our exhibitors," said Fernando De Guama, Director, exhibitions and events, Qatar Expo, speaking at a press conference along with senior officials of the sponsoring organisation yesterday.

IWED 2008 is being organized by Qatar Expo under the patronage of the Qatari Business Women Forum and with the blessings of Sheikha Al Anood bint Hamad bin Khalifa Al Thani. International suppliers of luxury and innovative wedding products and solutions will come together in an event that will cater to both trade visitors and the general public.

"At present the market is being controlled by key players who monopolise the industry. The exhibition will take away this monopoly and bring new trends into the eyes of the public. They won't have to travel round the globe for making wedding arrangements. And also the local dealers will have a chance to see more diverse exhibits," said De Guama while talking to The Peninsula.

"A study conducted 18 months ago by our marketing research department found out that there was a space for such (wedding) industry in Qatar. Most of the families go abroad for wedding shopping," he added. About $400 million are spent annually on wedding products and services by Qatari couples, much of it outside the country.

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