Even before it has begun, the exhibition is shaping up to be a spectacular success claim the organisers. IWED will showcase tradition, fashion, couture, packages, catering and organization — everything that brides-to-be would need to put together the wedding of their dreams — under one roof at the 10,000 square metre exhibition centre.

It will host a slew of fashion shows by A-grade models from New York and Paris fashion shows, exhibiting works by local, regional and international designers.

The event has proved a hit with exhibitors, with all 100 available stands being booked over three months ago by exhibitors from 50 countries around the world. "We're thrilled to have received such an incredible response from our exhibitors," said Fernando De Guama, Director, exhibitions and events, Qatar Expo, speaking at a press conference along with senior officials of the sponsoring organisation yesterday.

IWED 2008 is being organized by Qatar Expo under the patronage of the Qatari Business Women Forum and with the blessings of Sheikha Al Anood bint Hamad bin Khalifa Al Thani. International suppliers of luxury and innovative wedding products and solutions will come together in an event that will cater to both trade visitors and the general public.

"At present the market is being controlled by key players who monopolise the industry. The exhibition will take away this monopoly and bring new trends into the eyes of the public. They won't have to travel round the globe for making wedding arrangements. And also the local dealers will have a chance to see more diverse exhibits," said De Guama while talking to The Peninsula.