CLOTHING HAS always played an important part in determining women’s status in society. For ages, it has shaped our notions of grace, beauty, modesty and shame. As in India, even in the west before the French revolution, class, gender or status in social hierarchy strictly regulated the style of clothing. The onset of the French Revolution and the simultaneous spread of the ideas of liberty equality and fraternity brought about an unprecedented change in the position of women, which was also reflected in the style of clothing.           
 
Styles of clothing emphasised the differences between men and women. The peculiar style of wearing the sari in India clearly revealed that women’s place was essentially in the home. The traditional style of wearing the sari without the blouse and the elaborate jewellery that women wore not only restricted their movement but also served society’s purpose to perceive women as nothing but a sexual object. From childhood, Victorian women were tightly laced up and dressed in stays. The effort was to restrict the growth of their bodies and contain them within small moulds. Tightly laced small waisted women were considered to be attractive and graceful. Thus, clothing served to create the image of docile, dutiful, submissive and obedient women.
 
Women vehemently opposed these images about them. They demanded equality and equal treatment with men. With the spread of the suffragette movement throughout Europe and America and the strengthening of the ideas of democracy and freedom, these demands became stronger. Traditional feminine dress was criticised by feminist since these hampered movement and prevented women from working and earning a livelihood. Nationalist in India also felt women’s participation in public life was necessary and for this, a reform in dress was absolutely essential. Therefore, the demand everywhere was for loose, comfortable, convenient clothing. Women’s place was not just in the home. She had her role to play even public life. She, like men, needed to be independent and be an equal partner in life and not a subordinate partner. These ideals were reflected in the growing demand for simplification of dress and shortening of skirts, which would enable them to move freely. In India, demand for ‘civilised’ clothing led to the adoption of the Parsee style of wearing the sari pinned to the left shoulder with a brooch and worn with a blouse and shoes. It clearly reflected a massive change in society’s attitude towards women. 
 
The advance of the industrial age and economic globalisation has provided greater opportunities for women in public life. She is not only an equal partner to her male counterpart but she is also the master of her own destiny. But in this materialistic age, where the main motive is to earn as much money possible within a short time span, women need to pause for a while and look back at the centuries of struggle that was fought by our ancestors so that we could lead a life of dignity. It is sad to see how our sisters in fashion shows exhibit their bodies more that the dress they are wearing. It is surprising to see how our educated and conscious sisters have nothing to say about wardrobe malfunction, which is simply ignored as an accident. Even if there were protests, the news has not reached the common people who are also the audience of these fashion shows.
 
We need to seriously pause and think whether a lady is really necessary in an advertisement concerning men’s underwears or male perfume. Have we put the centuries of struggle for equality and liberty to good use? If we really want a quantum leap in the position of women in this country, women who are already in the limelight need to act more responsibly. Earning a livelihood is as important as leading a life of dignity. The latter cannot be compromised for the former. Our clothing style should convey the message of our transition from sexual object to human being, not sexual object to sexual commodity.