The 34-year-old beauty has been the spokesmodel for the make-up firm since 2001 and has featured in all the company's high profile advertising campaigns.

Recent reports suggested Moss was about to lose the multi-million dollar contract in favor of a younger model - with possible replacements being named as James Bond star Gemma Arterton and British TV presenter Alexa Chung.

But company bosses have quashed the rumors, insisting Moss will continue to front the line.

Rimmel spokeswoman, Emmanuelle Bonte, says, "Kate remains the face of Rimmel London and will continue to appear in campaigns for the foreseeable future."

"Rimmel London has no plans to replace Kate. We are very happy with the collaboration."