“Designers responded to a brief to create an image for a bag on the theme of sustainability and reusability. The resulting bags not only promote this idea but are also in themselves an ecologically friendly alternative to the use of non-green materials in everyday packaging.” Now, i’m sure by now you all know i have quite a soft spot for bags, in fact the whole team here does… and perhaps its less a soft spot and more of an obsession. BUT, that being said, i must tell you that i’m getting quite tired of all of these reusable bags that are specific to grocery shopping, etc… as if you really need yet another bag (other than the many in your closet which could probably hold groceries just as well)… as your dedicated grocery shopping bag? Anyhow, the “I’m not a plastic bag” atrocity has gotten far too much attention, and then every quick packing lightweight plastic grocery bag alternative… but now the need to collect and purchase even MORE bags? Doesn’t it seem a bit ironic that we’re still over consuming?

BUT that doesn’t keep me from wanting some of these… very fun to see how designers took on the brief and created some really fun unexpected designs. Love the two sided purse images on that bag above… and the one below with the images of “Return. Power. Shift. Control” keys is quite cute as well. All bags are screenprinted white onto dark grey canvas (440mm X 387mm) and are produced in a limited edition of 250 of each design and a mere 15 pounds each. via Serif.