The average "worth" of a woman's face ranges from $100 to $400 when counting the price of cosmetics, according to Australian College of Hair Design and Beauty director Joscelyn Langdon.

But the cost is often much higher.

In one case the Herald Sun found a woman who uses products worth $750 for her daily beauty regimen.

Consumer group Choice has warned about spending on expensive beauty products, saying high-end does not always equal value for money.

The Herald Sun asked three young Melbourne women to face off and list all the products they use in one day and calculate the cost.

For self-confessed make-up addict and blogger Stefanie, the cost of the make-up kit she uses daily was more than $750.

Her look included five eyeshadows blended and layered, and six skincare products, used before make-up and to wash it all off.

But while the 23-year-old human resources adviser was shocked, she admitted her total cosmetics stash was worth more than $5000.

"I've got about 30 eyeshadows, 50 blushes, 100 lipsticks and glosses, about 60 nail polishes, 20 eyeliners and two or three good mascaras," she said.

The Croydon South woman said she saw make-up as an artform and shared her different faces of the day via her blog, Makeup Obsessed.

"The funny thing is my make-up look is quite subtle," she said. "I'm a visual person and love colour, and this is my creative outlet."

Receptionist and part-time make-up artist Katie Lawrence, 24, of South Melbourne, tallied products used on her face at more than $400.

She started wearing make-up at 14, using foundation to cover skin problems.

"If you look at it as how much you're spending a day, it does look a little better," she said. "But imagine if you didn't spend it at all -- that would be a great holiday."

Kate Gibbs, 24, from Elwood, uses a make-up collection worth $270. The journalist stocked up in Britain, where she lived for the past two years, as it was cheaper there.

"I like to buy the high-end products when they have free gifts with purchase -- you buy a foundation but you come away with a free mascara, eyeliner, eyeshadow, and they last for ages," she said.

CBD beauty school principal Ms Langdon said she was not surprised at the costs.

"It depends on budget, age and personal preference, but some women pay a substantial amount on make-up and other products," she said.

"Women wear it for many reasons, from using it to cover flaws and feel confident to using it as a way to express themselves and an image."

Choice spokeswoman Elise Davidson said women paying more for make-up and skincare were usually just paying for branding, packaging and perceived image.

"In blind tests we found the more expensive mascaras performed the best, but for products like moisturisers and tanners there was no difference," she said.