The website, called KnickerPicker, allows men to browse for sexy smalls online by getting a woman of their choice to model them. Itd also allow shoppers to ask their model to change outfits or parade towards them along a catwalk for a close look, just at the click of a mouse.

Not just that, the buyers can also make the model to swirl around to show how the lingerie looks from behind.

For the blokes, who hesitate before even thinking of going for lingerie shopping, there are buying tips on the website to avoid such shopping blunders that could spoil the romance of Valentines day.

There is also an option for those who need a second opinion on the tiny stuff they are buying: they can forward pictures of the models wearing their chosen pants, bras or suspender belts, by email to a friend.

Those who visit KnickerPicker can choose anything from G-strings to corsets from a range of around 20 brands including Calvin Klein, Passionata and Playful Promises.

Valentines day is a perfect opportunity to buy lingerie for your wife or girlfriend but can turn into a nightmare for many of us. The majority of guys are not great at buying underwear for their lovers and it can be a pretty nerve racking experience. A lot of blokes find it embarrassing going into a lingerie shop and being surrounded by lots of women who are judging them on every item they pick up, The Sun quoted KnickerPicker co-founder Jason Talbot, as saying.

He added: Shopping online can be even more risky because you cannot get a good idea of how underwear will actually look when you get it out the box. We are trying to take the guesswork and embarrassment out of underwear shopping and make it more fun.

Firstly, the virtual dressing room allows the buyers to select one of the three models - a petite black babe, a slender blonde, or a curvier fair-haired woman. Then they can choose the underwear for them to try on by brand, product type or price.

One can pick from a list of sexy garments and get the model to don them by clicking on each item and dragging them towards them. With details and sizes of piece of underwear appearing on a screen next to the model, one can easily add them to their shopping basket.

With an online dressing room, you can interact with the models and see how the items actually look on women with realistic body shapes. I think it would be near on impossible to get a sales assistant in a shop to try on underwear for you to look at, said Talbot.

After finalizing on the product to buy, KnickerPicker connects you to the relevant retailers website to make your purchase. (ANI)