The 40-year-old former Baywatch babe and mother of two wants to offer women some of her infamous sex appeal with a signature range of sexy underwear and body products.

Commenting on her latest project, Pammie said: "I am going to sit back and create a line of lingerie and body products, products that are really sexy and things that I love to wear and my friends love to wear. I also want to do a show about creating those things."

Since 2005, Pamela has been the official spokesperson and face of MAC Cosmetics' MAC Aids Fund, after being diagnosed with hepatitis C almost six years ago.

Pammie is mum to sons Brandon Thomas Lee, 11, and ten-year-old Dylan Jagger Lee with ex-husband drummer Tommy Lee.

In October the Canadian-born actress married Paris Hilton's ex Rick Salomon in Vegas following a public divorce from US musician Kid Rock.